by Delores Peck, Northwest Art Alliance
An article in the Northwest Art Alliance October 2020 newsletter features Vivid Element designer Amy Daileda.
If you were to connect Amy Daileda with one color, it would be green. She loves all color, but, not only does she have a particular affinity for green, she strives to, well, be green. She dyes her own fabrics and creates patterns that use every tiny scrap, striving for a zero waste studio. “Nothing is trash,” she says. “I want to help people connect to nature and to live more sustainably. The core of my work has always been about color and being in harmony with our planet.” Amy started by making hats in Portland during the 90s. In 2015 she rebranded to Vivid Element and has been selling her gorgeously colorful clothing online, at art shows and in galleries and boutiques ever since. Her work is truly beautiful, rich with color, style and grace. Last year, Amy received a grant through Oregon and took her company to London to participate in Pause, a sustainable fashion pop-up. “It was an incredible experience,” she says.
We asked Amy how Covid has impacted her art. For a while she made masks to donate and then sell. They were featured in an online article and “we managed to sell a lot,” she says. She has been focusing on her online presence and has let go of selling wholesale. Creating “in the moment” has allowed her more time for experimentation. If nothing else, the slowdown has made her realize that she wants to go even further with sustainability. “Our world needs all the help it can get,” she says. Will the pandemic affect her ability to survive as an artist? “No,” she says. “One of the best things about being an artist is being able to adapt in creative ways.” You can see more of Amy’s work at Vivid-Element.